MOUNT PROSPECT, Ill. — Ragú, the iconic brand of pasta sauce that has been a staple of family meals in the United States for more than 80 years, recognized a local fire department in Tahlequah, after its firefighters recreated the last brand advertising from its recent launched the “Cook Like a Mother” campaign and posted their version on TikTok.
The remake of the video caught the attention of the Ragú team and, to show their appreciation for their efforts, the team delivered a pallet of 792 pots of sauce to the firefighters to help them continue “cooking like a mother”, creating delicious meals over the fire. station as well as an upcoming community meal-focused fundraising event.
One of Ragú’s new commercials was set at a fire station and featured a firefighter cooking for his station. Real firefighter Anthony Margarit and his crew thought it would be a great team building exercise to work together to film their own version of the announcement and post it on TikTok. When Ragú’s team learned of the funny TikTok video, they decided to send a “mother” of a sauce donation to the fire station: an entire pallet of Ragú. When firefighters learned of the donation, the station also elected to pay it forward and is planning a community fundraising spaghetti dinner in the spring that will benefit the Professional Firefighters Local 4099 Tragedy Fund. .
“We are still working on building our teams and training our employees on safety and processes, but our video mimicking the ‘Cook Like a Mother’ ad was only intended to stimulate communication and creativity within our fire crew,” Margarit said. “When we learned that our video had caught the attention of the Ragú team and that they were going to send us a palette of sauce, we were flabbergasted. We are delighted that an exercise based on the promotion of camaraderie ultimately benefits the Tahlequah firefighting community.
Originally launched in an Italian mother’s kitchen, Ragú has been a family favorite since 1937, delivering a delicious homemade taste that brings the whole family to the table. The catchy tagline “Cook Like A Mother” appeals to everyone, regardless of gender or cooking skills, reminding them that with a delicious jar of Ragú sauce in hand, anyone can “Cook Like A Mother”. a mother”.
“We were amazed by the exceptionally creative video from the Tahlequah Fire Department recreating our ‘Cook Like a Mother’ fire station commercial and impressed with the ingenuity and camaraderie that was at the heart of it” , said Megan Frank, senior vice president of marketing at Mizkan America, Inc., the maker of Ragú. “Their video embodies the spirit of what it means to ‘Cook Like A Mother’ and its intention to enable everyone to prepare meals that are quick, easy and delicious. At Ragú, we hope this donation will create the opportunity to offer more quality home-cooked meals to these hard-working firefighters and other members of the community.
A wide variety of delicious and versatile Ragú sauces are available in the pasta sauce aisle at select grocery stores and mass retailers nationwide, as well as on select e-commerce platforms. For more information and recipes, visit Ragú.com and visit their Instagram, Facebook and Pinterest pages.